Project Description

The elements and principles used in my artifacts that are effectively utilized are line, color, space, contrast, hierarchy and scale. The hierarchy of the information provides a focal point starting from the headline going down. The color and size of the text and background contrasts to create a focal point for the viewer. This lets the viewer know of the platform that the graphic will be about. The images are within the scale of the subtext which creates a balance of importance between the two.

Hierarchy is important to establish as it creates a juxtaposition between the pieces of content within a composition. The line that divides the headline adds emphasis. The contrast of the color and its scale add to the effect and create synergy to become a focal point for the viewer and guides their interest to the information below the headline. The images also contrast well with the background color which is done effectively in my opinion.

 The focal point of the visual representations is effective to guide the viewer’s eye. The images contrast well, and the information is provided to add weight for the images to create an asymmetrical balance.