The pagination of my Z-fold brochure has the cover page and the back panels of the brochure all on one side of the document while the interior panels contain the main content such as tour destinations and services. The sequencing begins with the imagery as the largest element which grabs the viewer’s attention. The text is the next in the order of the hierarchy and becomes a part of the layout composition as the main content. There wasn’t much print imposition to be considered other than making sure the front cover and back panels are all on the same document.

The typographic elements in my brochure design serves as the headline and the main content. The objective of the brochure is to inform the viewer about the Piddle Paddle Tours. Using hierarchy, I put the images as the focal point which guide the audience’s eye to the text which provides contextual information regarding the imagery.