PAWS AND CLAWS is a holistic animal clinic that cares for all kinds of animal companions, from cats and dogs to exotic pets. They’re known for their natural care services, like acupuncture and pet massages. PAWS AND CLAWS offers alternative and natural medical care that’s safe and effective for all pets.

PAWS AND CLAWS sought a logo featuring a mandala symbol to represent their holistic and alternative approach. The scalable logo aligns seamlessly with various media formats.

The mandala symbol resonates with the target audience seeking natural remedies for their pets. It embodies healing and aligns with their nature-loving personalities. The PAWS and CLAWS encircle the symbol, unifying the design.

The color palette comprises earthy and warm tones, evoking the aesthetics of nature and healing. These colors evoke a sense of comfort and earthiness, contributing to the brand’s identity. The typography combines modern sans-serif with a handwritten script to appeal to a younger audience in their early twenties.

The symbology, colors, and typography collectively represent a brand promoting alternative healing with natural remedies. The comforting and warm personality of the colors, coupled with the earthy tones, establishes a solid brand identity rooted in its culture and mission.